The latest Corporate Wellness Report 2025 from Wellhub provides fresh insight into how wellness and fitness providers are growing through employer partnerships—and the numbers tell a clear story. According to the report, 73% of wellness operators say their profitability has increased through corporate wellness programs, while 89% report stronger member retention.
This shift reflects a growing trend in how businesses and wellness providers collaborate. Instead of targeting consumers directly, more gyms, studios, and digital platforms are building relationships with employers who integrate wellness into company culture.
Andrew Rooke, a workplace wellness advocate, notes that these partnerships deliver benefits for both sides—companies gain healthier, more engaged employees, and wellness operators enjoy consistent participation and reliable returns.
Why Partnerships Work
For many operators, employer-based wellness programs bring stability that consumer memberships alone can’t. Corporate clients often represent large groups of employees, meaning predictable participation and lower marketing costs. The Wellhub report found that nearly half of surveyed operators also saw better cash flow and reduced customer acquisition costs after forming these partnerships.
From the employer perspective, providing wellness programs can help with recruitment and retention. Today’s employees are looking for more than pay and benefits—they want support for their overall well-being. Programs that combine physical fitness, mental health resources, and other wellness tools show employees that their companies care about more than productivity.
The Future of Corporate Wellness
Andrew Rooke believes the next stage of workplace wellness will rely heavily on collaboration. As companies prioritize employee well-being and wellness operators seek stable growth, partnerships like these will continue to expand. The challenge will be maintaining quality and personal connection as the industry scales.
For businesses evaluating wellness providers, Rooke recommends focusing on outcomes—such as engagement, satisfaction, and retention—rather than just cost. The 2025 report proves that when wellness programs are strategic and mutually beneficial, both employers and providers thrive.
